So much more than flat-pack furniture, ABBA and incredibly good-looking people, Sweden is a real Scandinavian delight! The best place to start? Go no further than Stockholm, one of the most popular urban destinations in Europe for design, fashion and culture. Stockholm is made up of eye-catching islands, interesting museums and green parks, making it a brilliant city to explore by bike.
Summer is the best time to visit, so you can enjoy the long sunsets that bring out the very best of Stockholm's al fresco atmosphere. You’ll become fluent in the art of Swedish fika – enjoying coffee and conversation whilst having a sweet pastry. Bliss!
Beyond Stockholm, the natural beauty of Sweden shines with appealing towns and scenic views for days. We love Sweden! So here's the plan; sell your Volvo, trade in your IKEA vouchers and start saving for a visit to one of Europe's favourite countries.
From ABBA to contemporary art and Sweden’s rich history, Stockholm has a treasure trove of museums! Skansen Museum is the world’s oldest open-air exhibition, which shows off the diversity of Sweden with miniature farms and displays sourced from all over the country. You could also check out Vasa Maritime Museum, housed in the shipwrecked Swedish warship that sank on her maiden voyage.
Old school Sweden comes to life on a Gamla Stan walking tour, the ancient island housing one of the best-preserved Old Towns in Europe. Be inspired by the Royal Palace and walk along narrow streets that are filled to the brim with colourful shops and foodie haunts. Mmm, Nordic cuisine.
One of the city’s most famous landmarks, Stockholm City Hall, is a part of Swedish history not to be missed. Every year, the Nobel Prize banquet is held here in its grand ceremonial hall, so you know this place is kind of a big deal. Tip: for the best views over the city and Stockholm's archipelago, climb the 106-metre tower on top of City Hall!